About AURORA
Aurora is a sustainable fashion label that offers premium vegan leather goods. Our products are created using natural materials to solve the concerning issues of food-crop waste. They are made sustainably and responsibly by utilizing vegan materials.
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We believe ‘Ethical is the new luxury. Nature is the new exclusivity.’ To revolutionize the creation and perception of luxury fashion goods through nature, our value is to be innovative and experimental to push the boundaries of the leather used within the fashion industry.
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Materials
Aurora provides a premium vegan leather women’s handbag that is made out of food-crop waste. Pinatex is the material used for Aurora’s products. It is a natural, non-woven material made from pineapple byproduct - pineapple leaf fibre. It is flexible, lightweight, durable, and suitable for making shoes, bags, furnishing, and so on.
Moreover, it has lower impact on the environment, using 0% chemical, less water, and natural byproduct waste. Plus, it is approved by PETA as containing no animal products and no animals are harmed during the production. This plant-based material will not end up in landfills for years, due to being biodegradable. ​